About Us

Committed to Excellence

REFLECTICS is founded by Frank Overbeek. Having a track record of multiple successful companies, he decided to take off with a new company in 2022 with the distribution of innovative software products.

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With a background in IT, Frank is looking for opportunities in the Online space since the year 2000. With names like Informatica, Hummingbird, Memetrics, OrangeValley and SiteSpect, he has a deep background in data driven CRO and Online performance.